What influences consumers’ decisions to get off the couch and choose brick and mortar over online shopping? Mood Media wanted to get an answer, as well as insight into what consumers most enjoy and don’t enjoy about the in-store experience and what most motivates them in the physical store. The firm’s “The State of Brick & Mortar: 2017” report is based on a survey of more than 11,000 consumers in nine countries across the globe, including Australia, China, France, Germany, the Netherlands, ...